There is no question why this lamp was named the Flow Lamp. The design itself tells a lot, showing a pouring-like mold which ultimately renders surprising flatness and rectangularity as a whole.
The bulb responsible for the illumination of the lamp is hidden inside a stretched slender neck. The result is a marvelous translucent material that eventually becomes an opaque-shaped room add-on which should provide an appealing glow and set the room ambiance when turned on.
The power switch is a mystery though while the placement of the cord is masterfully covered by the aesthetic mold of the lamp as a whole.