By being environmentally responsible and using bio-based foams has been the two things that Englander is banking on as it sets to offer its organic mattress line to consumers who want something eco-friendly as far as bed requirements are concerned.
Englander joins the ranks of many companies trying to go eco-friendly and with resources available in its native land, it all boils down to a matter of using them that include wool, cotton, natural rubber latex and sustainable wood parts.
Besides, it’s all about sleeping soundly. With organic mattresses, this can be done with the right choice of eco-friendly materials.
“We can show our customers these products are certified,” Warshaver said. “The consumer who wants organic products doesn’t want games. This is not a price issue, it’s an integrity issue.”
The four beds in Englander’s Nature’s Finest Organic Sleep Systems line incorporate varying amounts of latex. An innerspring bed with two inches of latex retails at $1,999, while an innerspring model with four inches of latex retails at $2,499. A latex core bed with six inches of latex retails at $2,999, while the top model has eight inches of latex and retails at $3,499.
(Source) Furniture Today
