Bassettbaby, a new brand that came out in the light of the joint venture entered into by the Bassett Furniture and Babylicious to create several baby collection furniture that are expected to be included in next month’s ABC Expo in Las Vegas.The demand for quality baby bedding has indeed been something that needs further attention and production. Hence, with the imminent call for the need of enhanced and expanded quality baby bedding today, Bassettbaby aims to satisfy that demand and heed the call for new and quality baby bedroom and furniture collections today.
According to a press release, the deal is part of Bassettbaby’s vision to create “The World of Bassettbaby” in nursery and infant products. Bassett also has a licensing deal with plush manufacturer Kids Preferred, and it plans to announce a layette partner soon.
“Our new relationship with Babylicious is outstanding from a product and conceptual standpoint of branding,” said Lex Bendall, vice president of Bassett Juvenile. “We will work with Babylicous in creating exciting designs in infant bedding and essentials.” – Bassett partners with Babylicious for bedding, Kids Today August 16, 2007
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