Is Mydeco Commanding a New Designing Niche?

Interior designing is perhaps a hobby that any creative mind would love to get into. The difference will be on concept however. There are people who have made it from a hobby into a business and each of them have had their share of followers. In fact, Mydeco has had a lot of success in enticing the creative mind of individuals today towards emphasizing various home interior designs today and apparently have become famous for it.
But as far as Mydeco is concerned, a lot of concern has been placed on whether they are dictating a new fad and niche that allows them to differentiate and charge for their expertise.
But that was then. While playing cards on the Internet recently, Ast stumbled onto the Web site of mydeco, a new London company that showcases furniture from major retailers and helps users design their own interiors. In little over a month, Ast has created more than 60 virtual rooms using 3D models of products such as sofas, lamps, wallpaper, and vases. Although the mydeco site is still in beta testing, Ast’s rooms have been viewed 6,500 times, helping her achieve the status of a “design oracle” on the site and reap encouraging compliments from viewers around the world. “Maybe I should see if I could get a job somewhere as a designer,” she says.
Ast’s experience is an example of how mydeco, which is expected to launch commercially this autumn, is hoping to “democratize design,” giving budding interior designers tools to experiment with different arrangements of furniture, lighting, wall colors, and floor coverings—all on the screens of their PCs. And as it has for Sylvia Ast, mydeco also gives its customers the chance to show off their work and gain renown.
(Source) Businessweek












