LG Collins has been very busy these days. Aside from embarking on aggressive advertising campaigns, their appliances and electronic lines are quite busy trying to provide quality home appliance solutions to entice customer preference and of course to boost the brand standing that it currently holds.

While other companies are focusing on the downsizing and decreasing of their overhead capital, LG has been busy communicating with influential artists for new concepts of modern day living, trying to fill up the gaps that most people want to place in their homes.

Much of this can be seen from showrooms where a lot of people fall prey to the trap of wanting the ideal home design to look as presented by the interior designers. With that said, copying or checking out the concepts and appliances they saw is something that LG Collins has seen as a good opportunity to refresh and adhere to potential deals from future home investors in the market.

(Source) The Star

Trendy Appliance Solutions Offered By LG Collins

One thing you are bound to come across with would be the usual advertising campaigns in print, TV or even radio ads that will lure you into the den of most bed manufacturing company stores. While it is not a crime to use ads as a form of increasing rapport and sales, the manner of advertising such as the text and promotions will be in close eye by sensors to make sure people are not being ripped off by their money.

For the case of Sova AB, offering a money-back guarantee if it rains in Midsummer day. Now that is trying to push it a bit, using nature as a driving forces to boost sales. However, it is also something people are not to comfortable with and some have even found it misleading.

The Swedish Consumer Agency is demanding a 300,000 kronor ($49,474) fine from a Swedish bedding company whose advertising slogan promises “your money back if it rains on Midsummer Day”.

On close inspection, the ad actually only promises your money back if it rains in the Malmö area in southern Sweden. Furthermore, rain in itself isn’t sufficient, a downpour is necessary.

Misleading or not, you just have to consider all angles on the ad. In this case, it is a bad angle as far as the Swedish people in the area are concerned.

(Source) The Local

SOVA AB Fined for Misleading Bed Ad