IKEA Mobile Device

We all know of the world going techie these days and it seems IKEA has gotten a new idea to help entice people to buy from them. And to cap it all off, they are offering a free mobile phone to its 1.4 million members for its loyalty programme thanks to its tie-up with T-Mobile.

The deal is identical to ones already offered by Asda, Tesco and Carphone Warehouse, with punters having to slap down an initial £10 airtime purchase, with no fixed monthly payments. Apparently, the service is tailored for an environment where “every penny counts”, whatever that means.

As part of the deal, all 9,500 of Ikea’s staff in Britain will get a freebie phone with a fiver’s worth of free calls thrown in.

(Source) Digital Lifestyles

Aside from the phone, this can be seen as a new interface for modern and online shopping. Rather than waiting for the people to come to their store, they are just a handheld device away.

IKEA going Mobile for Furniture Shoppers