The use of metaphors when it comes to overall valuing of beds and stuff may give various meanings. People are sure to misinterpret some clichés if they are not familiar with them. Crawling into your biscuit for one, does not mean what people perceive on what to do with biscuits. It is really another way of telling people to go to bed.
The whole motif was something that Warm Bedding Company lives by. With proper ambiance and fantasy ridden setups, nothing beats living towards how parents and guardians put their tykes to sleep. That is precisely what owners of Warm Bedding Company wants to project, create warm, colorful and fun atmospheres in the home of people who deserve them.
“I used to take calls while breastfeeding,” Bodwell, mother of three, says laughingly. With an extensive background in advertising and marketing, as well as a love for vintage fabrics, she started the company in 1998 when the children’s décor category was still in its infancy. “The only choices for children’s bedding were licensed cartoon characters and washed-out pastels,” explains Bodwell. Her original idea was to offer existing bedding patterns. But when nothing she found seemed to fit her vision, she designed and manufactured her own line. “Moms today want to create custom look at an affordable price. They want their children’s rooms to be inspiring and fun,” says Bodwell of her bedding collection which includes playful themes borrowed from 1950’s school readers, cowboys and bucking broncos (a nod to her native Texas), and fresh combinations of vintage floral prints and bold stripes.
Source: Big city mom creates E commerce company with small town feel
