Tempur-Medic Mattresses Invade Korea
Instead of limiting its availability towards people who have chronic back problems when they sleep, Tempur-Pedic Mattresses has expanded the availability of its therapeutic mattresses towards the wealthy Korean market which is now aggressively acknowledging the need for therapeutic beds to help maintain healthy lives today.Tempur-Pedic International Inc., a U.S.-based maker of therapeutic mattresses, aims to expand in Korea, and is betting on the growing number of wealthy and health-conscious citizens.
Sometimes, people wake up more tired than before they went to bed the night before. Good sleep is necessary for not only general well-being, but good performance during the day,” said Christian Magnusson, the company’s vice president in his visit to Korea last week.
Source: Luxury mattress maker targets wealthy Koreans
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