One acknowledged way of making an indirect way of promoting stuff like beds and home furniture is through role playing games (RPG) like the Sims. This popular game made famous by EA Sports is pretty much familiar to people today and apparently helps provide a simulated way of daily living as if these characters are really alive.

One thing you will notice is that you have to build your own home and through proper funds, you can get a wide range of options to decorate your dream home in a virtual reality setting. This has apparently been the cue for IKEA as it has undertaken this unorthodox and indirect way of making their stuff popular to date.

In-game advertising (IGA) is nothing new with product placing cluttering up the likes of FIFA International Soccer billboards containing real-life brands, but hard coded advertising is still relatively new – ie the sort that allows actual interaction with branded products.

This isn’t the first time, however, that The Sims has been subject to this form of ad. Just last year you could buy and wear H&M clothes in the game. This Fashion pack was extremely popular, selling around 1 million copies.

The Sims 2 Ikea Home Stuff expansion pack will be available in June and cost around £12.

(Source) Techradar.com bed, Bed Designs, BED Furniture, BED Home, BED Kids, BED News, Beddings, Bedroom, Bedroom, bedroom-furniture, beds, dream home, home furniture, IKEA, living, role playing games, sims 2 bed, Bed Designs, BED Furniture, BED Home, BED Kids, BED News, Beddings, Bedroom, Bedroom, bedroom-furniture, beds, dream home, home furniture, IKEA, living, role playing games, sims 2

Check out these awesome shade lounges you can enjoy your favorite beer, wine, or cocktail while watching your beautiful ocean view from your back porch. (Well, if you have one that is…)

via charlesandmarie

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Check out this cool design that is basically customizable with plug-n-play arm and back rests. You could probably use this also as a bed.

A set of furniture which places flexibility first. An innovative, patented, plug-in system for arm-rests and back-rests allows for individual design requirements. The diversity of possible combinations and coverings gives Materassi a completely personal touch.

via trendir

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The Coiba BED seems to have the perfect design for anyone looking to make their bedroom look longer. (if your bedroom is boxy that is…)

via usona

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Wow, check out these cool chill out sofa beds you can get. With the modern look and chic style, you can go wrong by putting these in your livingroom or even your bedroom.

Manfred Wakolbinger’s vivacious, futuristic sculptures have made him famous well beyond Austria’s borders. Wakolbinger’s first furniture piece for Wittmann is both sculptural and functional. The artist also drew inspiration from visits to the Orient and suites of the 1970s.
Chill Out has an exciting new look and invites you to explore new ways of sitting and reclining. As a sofa and double recliner it is a very communicative piece with room for several people. Chill Out is also available as a solo recliner for those who simply want, as the name suggests, to relax.

via trendir

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Wow, check out this cool Metroplitan bed from B&B Italia. It looks very good for complementing any modern bedroom especially if you have colors.

The Metropolitan bed has been designed by Jeffrey Bernett for B&B Italia, who has created a stylish Italian bed that should be universally appreciated. Characterized by the continuity of materials between the sleek upholstered headboard and the integrated side tables, the components of this bed seems to flow effortlessly from one to the other. Its sensuous curves and the slimness of its elements creates a modern and chic aesthetic.

via trendir

Find stylish sleep sets shopping form home. We have a great selection of bed linens and comforter sets at he best site for beds, BestInBeds.com.

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Check out some of the cool modern bedroom inspiration posts over at freshome.

via freshome

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Wow, check out this scrabble sofa. If you are a scrabble lover, you will love this one.

these Scrabble Sofas are made by Stephen Reed for employees in the London offices of Bloomberg financial services. Users can make words and leave messages with the screen printed letter cushions.

via freshhome

Find a beanbag chair for kids of all sizes. Our beanbag chairs  come in a fabulous fabrics, and the Royal love sack is the ultimate in lounging luxury at TheBeanbagChairOutlet.com.

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This Letto 4 BED seems like the perfect bed base for anyone living on the edge.

via usona

Live on the edge with a new Memory Foam Mattress. Find great information in these and many different Mattresses and bedding sets at BestInBeds.com.

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